“Every day is a good day. There is something to learn, care and celebrate.” - Amit Ray, Walking the Path of Compassion
If you’ve found yourself reading today’s blog I can only assume you’ve been waiting with bated breath for the launch of Project 365. Thank you for showing interest in an epic new project in which I will probably lose my mind. In retrospect maybe I should have went for a reality television show. I already appreciate all of the love and support you’ve shown without having a clue what hairbrained journey I’ve created for myself… seriously, thank you.
Okay and without furthur adieu, welcome to Project 365.
As a creative person who owns a small business I find that time and energy are a fleeting commodity. The delicate line between designing for my clients and designing for the pure passion of discovery are often blurred, or obliviated. Often times I run out of hours in the day to follow through on a super cool idea because I’m simply too busy with the jobs that pay the bills. I’m going to be really honest here… I have some BADASS ideas that never see the light of day, such a shame. Without follow through I’m missing the opportunity to learn new techniques, experiment with products, and most of all better myself as a designer. Project 365 is that opportunity to EXPLORE!
Starting on Saturday, January 18th Project 365 will be launched. For the next year I will design one new “piece” every single day. Yep. Every. Single. Day. These are the nuggets that have been rattling around in my head for years – finally I can dust them off and show them to you! Every morning I will take 30-60 minutes to create and then photograph it for your viewing pleasure. You can find them all listed on this website under the Project 365 menu tab.
I’m diving into a creative pool of craziness here. I have no freakin’ clue what will happen when I’m sick, hungover or eyebrow deep in wedding season. Hey that’s life and here’s the thing … if I don’t try then I can’t succeed. I’m willing to take that risk – are you willing to support me? I’d love to know what you think of the things I’m creating along the way. These explorations will make me a more knowledgable, creative and diverse designer for future clients.
Now there’s no doubt in my mind that there will be a fair amount of insanity along this road. Hopefully I can discover new things about myself, become a better artist and perhaps even inspire a few along the way. If you have any pearls of wisdom or parting last words, please leave a comment below. Here goes nothing kids.
You’ll probably agree that a wedding invitation is much more than words on a piece of paper. It’s a personal invite to one of the most important days of your life. A well put together invitation will convey the theme/mood of your big day as well as serve as a memento of the memories shared. I love putting working with couples to create just the right invitation for all of their friends and families. Hearing about all of the details of your wedding and pulling that into a one of a kind invitation is how I created Crave Design.
This post is kind of a mini tutorial through the craziness that is wedding printing lingo. You may have never heard of offset printing or thermography but now you are paying large sums of money to have it done. Here’s what it’s all about and how to make an educated decision on what will work best for you. I’ve been wanting to write this for awhile and found a great post on BeauCoup on just this very topic. Enjoy!
Here are descriptions of some popular printing techniques:
This process dates back to the seventeenth century and is the oldest form of printing. It begins by etching the design and/or text into a copper plate from a negative. The paper is placed on the press face down above the inked plate. It is then printed by pressure coming down on the back of the sheet while the front of the sheet meets with the plate. This “sandwich” effect creates the raised lettering on the front and bruising on the back of the printed paper, which are both classic features of engraving. Typically you will receive the actual copper plate used for printing as a keepsake. Black ink is usually the best color for this style. Recommendations: This type of printing is quite a bit more expensive than thermography, so engraving is usually done for ultra-formal wedding invites, formal parties in general, or when there are few budgetary constraints. Engraving is also suitable for events with a large guest list since it becomes more cost effective in larger quantities. You will also have to allow for longer printing times, up to 4 weeks with some of brands.
If you want the look of engraved printing but you can’t afford it, then this method is a less costly alternative that comes close to the real thing. The process involves heat that joins ink and a resin-like powder together. The fusion of the materials results in the appearance of raised letters. If an invitation looks engraved but the paper behind the printing is smooth, you have thermographed printing. This printing process is fast-becoming the most popular choice for invitations. Recommendations: Thermography is one of the most popular printing method today. It is great for formal looking wedding invitations, colored inks, and if you can’t wait 4 – 5 weeks to receive your invitations.
Foil stamping begins by etching the design and/or text into a copper plate from a film negative. The foil (not always shiny in color, as the name “foil” implies), which is a special mylar backed material, is applied to paper where the heated copper plate is stamped onto the foil, making it adhere to the surface. This leaves the imprint of the letter pressed into the paper. It has been made popular again by the revival of letterpress printing, since it produces a very similar look and feel. However, unlike letterpress, you are able to use the wide range of typestyle and motif choices available in the market today. Recommendations: This is used most commonly for formal wedding invitations with paper that has a heavy texture and grooves. This type of printing is expensive, and comparable in price to engraving.
This type of printing utilizes a movable type machine. The inked raised type is stamped onto the paper. The various typestyles on the market today are not available with this printing process, since the characters are pre-set and determined based on the machine itself (think of it like a typewriter). See “Foil Stamping” definition above for similar look and feel, yet more flexibility in typeface. It’s not easy to find printers that will provide this type of printing but if you find one that will, the effect will look best on handmade paper. Recommendations: This process is used most commonly for invitations that have unusual textured paper and is much more expensive than most other types of printing. It has been made popular again by Martha Stewart.
This type of printing is probably what you’re probably most familiar with where an inked impression is made to a plate or a rubber cylinder and transferred to paper. Ink colors are mixed in cans from Pantone or RGB colors for exact matches. The printing appears as a flat image. Recommendations: This type of printing is most commonly used for textured papers or paper that can’t be produced via thermography, engraving or digital. It is probably the easiest printing method and one of the least expensive printing options.
With advancements in technology over the past 10 years, the digital and offset printing worlds have finally collided. Huge offset presses by Heidelberg (one of the most renowned and prestigious offset manufacturers) are being replaced by high resolution, high quality Xerox digital printers by printing manufacturers all over the world. These prints produce remarkable results based on digitally-rendered files. The native digital file is sent directly to the digital printer, losing no image quality. Colors can cover the entire rainbow spectrum, and are as bold, vibrant and as comparable to color offset printing. The printing appears as a flat image.
Recommendations: This type of printing is most commonly used for smooth or lightly textured papers. It is the most economical way of printing (next to printing yourself on your own inkjet or laser printer) and a perfect solution for those wanting professional print quality at reasonable prices.
No ink is involved with this method. Metal plates that are etched with letters are stamped into paper so what is left behind is the imprint of the letter. You’ll be able to see this printing type on the borders of many invitations, addresses, and monograms. Recommendations: Embossing is best when used to accent an invitation, such as with borders, monograms, motifs, and the return address on the envelope flap. Embossing is an added cost, but well worth the visual 3-Dimensional effect it creates. You will only want to order embossing if you have 3-4 weeks to wait for your invitations to be printed.
For a fancy handwritten appearance calligraphy is always a beautiful option. Special pens and special ink along with someone who is skilled in the art of calligraphy can perform this task usually done for addressing. For a matching invitation, a print style can be used or, a calligraphic original can be made into a plate for engraving or as a model for offset printing.
Recommendations: Calligraphy is an option for invitations for a small wedding, unless you have an endless budget. More commonly, people have their guests’ addresses done in calligraphy on their inner and outer envelopes. The return address is usually printed on the envelope flap. If you are having a calligrapher address your envelopes, we recommend ordering your envelopes to be sent in advance, so when your invitations arrive your envelopes will already be addressed and ready to be stuffed.
This method can be used for addressing and printing invitations. Many typestyles are available today that look just like calligraphy writing, but may be printed so that your entire ensemble, including addressed envelopes, will match in a calligraphic typestyle.
Recommendations: If you are a stickler for perfection, looking for a uniform typestyle, or would like calligraphy without the high price, this is a splendid option. You can have your envelopes addressed in the same typestyle as your invitation wording; everything will match perfectly and it will cost less than having them hand done by a calligrapher.
I’m excited to be working together with Alesia Zorn Calligraphy on this last printing option. Alesia creates the most beautiful “words on paper” and now we can scan in her images and drop them into your invitations. Now you can enjoy gorgeous calligraphy at an affordable price on each of your invitations. This makes my heart soar and we are working together on clients and samples. I hope to be able to post some soon!
Crave Design works with local print houses on creating all of these different printing options. If you have questions about any of these printing choices please call (503) 789-8531 or shoot me an email firstname.lastname@example.org I’m always happy to help!